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4K Ultra HD TV Shipments to Increase Dramatically in 2014

According to NPD DisplaySearch, 4K Ultra HD TV shipments will rise from 1.9 million units in 2013 to 12.7 million in 2014.
 
By Steve CroweDecember 24, 2013

Shipments of 4K Ultra HD TVs will total 1.9 million units in 2013 and jump to 12.7 million units in 2014, according to the latest NPD DisplaySearch Quaterly Global TV Shipment and Forecast Report.

NPD says 4K Ultra HD TVs are transitioning from early adopters to mainstream consumers. And rapidly falling prices, especially in China, will also help adoption.

According to NPD, China will account for 87 percent of 4K Ultra HD TVs in 2013, dropping slightly to 78 percent of units in 2014 - China will lead all other regions combined in 4K Ultra HD TV shipments by a factor of three in 2014.


 

Eventually other regions will slowly catch up, but China will remain the leading region for 4K Ultra HD TV shipments until 2017, according to NPD. The average price of a 4K Ultra HD TV in China in 2014 is expected to be below $1,000, while the worldwide average remains over $1,100 and close to $2,000 in North America.

“As the manufacturers of 4K TV LCD panels and sets expect strong growth in 2014, the supply chain focus on growing demand is rising dramatically,” says Paul Gagnon, director for global TV research at NPD DisplaySearch. “Panel makers are planning for nearly 27 million 4K TV panels to be produced next year, while brands have somewhat more modest expectations for the end market, but there is a significant difference in outlook between China and other regions.”


 


  Overall TV demand is expected to fall 3 percent in 2013, after a 6 percent decline in 2012. Overall demand in many regions is being impacted by accelerated demand in 2010 and 2011. Total TV shipments should grow about 1 percent in 2014 to 229 million units, with LCD TV shipments rising to 220 million, or 96 percent of overall units. Plasma and CRT-TV shipments are declining rapidly, ending by 2016.

“OLED TV technology is not expected to yield significant growth for two to three more years,” Gagnon says. “4K has, therefore, become a technology focal point in the interim.”


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